Everyday Hospitality
Making hospitality an anti-fragile business.
Everyday Hospitality
Turning hospitality groups into anti-fragile businesses.
ABOUT // EVERYDAY HOSPITALITY
Everyday Hospitality is a bespoke data and analytics service for hospitality groups.
We enable hospitality groups to capture the true value they create from their top customers and turn them into antifragile businesses in the process.
If the pandemic taught us anything, it’s that owners need to build antifragile businesses to truly be sustainable.
Problem.
Hospitality groups represent some of the world’s most beloved brands.
Yet they often fail to capture the true value they create, driven by a mismatch between what these brands charge for and what guests actually buy.
Think about it.
Hospitality groups and restaurants charge for guests for food and drink. Both commodities are subject to downward price pressure and brand loyalty over time. And yet, if you ask guests what they’re purchasing from these groups, it’s something much, much deeper – like entertainment, education, culture, or community.
All rare and valuable experiences with almost complete price inelasticity.
It begs the question: why is hospitality built around the former but not the latter?
Hospitality groups have an opportunity and duty to reinvent themselves. The $1B question is: how?
Opportunity.
Few hospitality groups can monetise on the latter because their enterprise value is too heavily tied to the commercialisation of commoditised products. Usually, via a physical location or medium they don’t own — where a tough negotiation with a landlord, a supplier or staff could ruin everything.
This is a rigid, unimaginative, and outdated way to build a modern-day business.
Hospitality groups are trapped in a pernicious cycle of lower-margin, labour-intensive and hard-to-repeat work, selling commodities to a demanding and fickle customer base that isn’t particularly loyal, which caps their already limited resources — time, talent and money — in addition to any real commercial upside over time.
If the pandemic taught us anything, it’s that owners of hospitality groups and restaurants need to build antifragile businesses to truly be sustainable.
That involves thinking beyond being commoditised service providers and becoming more like merchants, publishers, creators, and community leaders with holistic, resilient business models and recurring revenue streams built on personalised experiences you can’t get anywhere else.
Hospitality groups have an opportunity — and duty — to reinvent themselves.
The $1B question is: how?
We build community-driven flywheels in concert with your business ethos and identity.
Enter Everyday Hospitality.
We enable hospitality groups to move away from selling commodities and towards monetising their brand via holistic products (e.g. memberships, experiences) grounded in the rare and valuable things guests are truly buying from them.
We build community-driven flywheels in concert with your ethos. Providing:
– New and expanded streams of high-margin recurring revenue
– A deeper relationship and understanding of your top customers
– Leverage in the form of superior revenue growth, margins and cash flows
This is how hospitality groups become anti-fragile.
By turning their disparate customer bases and disconnected business lines into one coherent flywheel of interconnected products and experiences.
The result?
Capturing more spending and frequency from your highest-potential customers, diversifying your P&L with new lines of higher-margin, recurring revenue, and building a brand — on a local, national or global scale — by curating experiences that might not have made sense, or been possible, pre-pandemic.
We use enrichment to identify your truest fans, loyalty to retain them and technology to expand lifetime value (LTV).
We think about a hospitality group becoming anti-fragile in three stages:
Stage 1: Enrichment
How we learn who your real customers are, what they want from your brand and how we serve them and their worlds best over time, both physically and digitally.
How we identify your truest fans.
Stage 2: Loyalty
How we incentivise and reward the behaviour we want to see, make customers feel like they belong and supercharge the economics of your business.
How we retain your truest fans.
Stage 3: Technology
How we automate the generation of high-margin revenue and develop deep relationships with your #1 fans around the world without owners lifting a finger.
How we grow your truest fans.
In summary, we use enrichment to identify your truest fans, loyalty to retain them, and technology to automate the expansion of their lifetime value (LTV).
Capture more spend and frequency from customers, creating new diversified streams of recurring revenue.
Who’s this for? Some ideas:
– Restaurateurs wanting to increase margins and reduce turnover; introduce higher-margin revenue lines to your P&L so you can reward staff in ways your competitors and the market cannot.
– Investors wanting to return capital and retain equity; pay back your investors faster, with a higher rate of return, so you can retain more ownership and liquidity in future deals and projects.
– Chefs want to grow their guest base and build a national brand, acquire and retain the right buyers locally, nationally, and globally, and turn PR from a cost centre into a revenue-generating asset.
– Hospitality groups want to maximise LTV and improve cash flows, capture more guest spending and frequency, and create new diversified streams of recurring or repeatable revenue.
– Marketers wanting a deeper relationship and understanding of top guests; so they can create the optimal experiences and serve them at the right place, time and price.
We’re redefining the playbook for how hospitality groups operate in the modern-day.
Everyday Hospitality enables hospitality groups to scale on their terms, providing the infrastructure, information and insights they need to build sustainable, anti-fragile businesses. Executing on the promise of 1,000 True Fans in hospitality.
We’re redefining how hospitality groups operate in the modern-day.
The only question that remains is: how will you use us?